catapult magazine

catapult magazine

vol. 9, num. 22 :: 2010.12.03 — 2010.12.16

With the sparkle of holiday lights come constant appeals to our consumer instincts, from both for-profit and non-profit institutions alike. Each one is telling a story and want us to be a part of it. What’s good about branding? Where has it gone wrong?



The maturing of brands and Sneetches

If God is the first Brand Manager, what makes good branding?


Save the kids

A reflection on branding and the Church's responsibility toward our children.

On being branded

A peace studies professor recounts the experience of college re-branding.

For sale: Jesus

On the bait-and-switch methods of contemporary evangelism.

Satisfaction guaranteed

The how and why, the true and false, and the good and bad of branding.


In case you missed it the first time

Marketing the church

While general advertising can be a trick to lure in unsuspecting consumers, the church has special considerations when creating and sending out "successful" marketing materials.

Reality servanthood

Is Extreme Makeover: Home Edition philanthropic?or pornographic?

“Josep’s Opus,” or “Coke’s mini-movie”

On the adman's use of music, for better or worse, to manipulate.

Weaving the web

Q&A: Rob Walker

An interview with the New York Times columnist and author of Buying In: The Secret Dialogue Between What We Buy and Who We Are .


“Jesus” For Sale

Becky Garrison on cutting the Christian cheese at Book Expo America.


Advent Conspiracy Podcasts

Free audio downloads on the relationship between Christmas and consumerism.




Desecrating the asterisk?

Some of the story behind *cino's efforts to win a $50,000 grant from Pepsi.

daily asterisk

Even in a country you know by heart
its hard to go the same way twice
the life of the going changes.
The chances change and make a new way.
Any tree or stone or bird
can be the bud of a new direction. The
natural correction is to make intent
of accident. To get back before dark
is the art of going.

Wendell Berry
“Traveling at Home” from Traveling at Home

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