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Sam was a public school teacher before joining the Coalition for Christian Outreach in 1998. As a staff specialist with the CCO, he speaks publicly about pop culture advertising and has written a book called On Earth as It is in Advertising? Moving From Commercial Hype to Gospel Hope. Sam is the culture editor for The High Calling and blogs at New Breed of Advertisers. He enjoys partnering with his wife to raise two daughters in a media-saturated world.