catapult magazine

catapult magazine
 

discussion

the music industry

Default

damos
Apr 25 2005
09:27 pm

40,000 do you know what that number represents? The number of ?christian? artist not signed to a label and that only represents the artist that want to be labeled christian. I spend my life looking for the best indie bands out there and to be truthful in the ?christian? music industry it is like finding a needle in a hay field. As for investing in artist we do when we buy their records.
As a radio promoter every waking hour of my day is spent looking for great bands. but the truth is even after twenty one years in the industry I cannot predict what the listener wants for sure and neither can the labels. For every top selling band the labels will go through twenty or thirty that flop. In the music industry christian or secular labels look for one thing bands that can make money. Not the most talented or the best sounding and they are not looking for long term either. The truth is the bands that make the most noise get the contracts those are the bands that are smart in business. The problem is most bands are full of artist and artist are bad at business. To make it they must surround themselves with people that can help them succeed.
As for christian music. No artist has sold 1 million albums on a christian label, ever. The christian music industry is not set up to sell that type of volume. They may act big but they are a clown fish in an ocean of sharks.
Yes the music industry is corrupt but they also are the reason we have most of the music so readily available in this instant satisfaction world. Its funny we hate them for what they do and love them for what they give us doing what they do.